Marketing 101 with ProEV

Who
What
When
Where
Why
How


Who

You have a product or service, which you want to sell to someone.

Your product or service has advantages over it's competition that would make these people buy it, if you could get your message across.

You usually try and get your message across using salespeople, print advertising, television advertising, or some combination of the three.

You are looking for the most cost-efficient effective way to get your message across.

You are willing to consider innovative ways to get your message across.


What

From a business standpoint, ProEV is a cooperative marketing service.

With our marketing revenues, we create an attention center that gets your marketing message across.


When

Now! The Electric Imp has already won the 2005 Florida Region Sports Car Club of America Autocross Championship in D Modified. Ride with us as we capture new honors.


Where

ProEV is located in Miami, FL. Our home tracks are Homestead Miami Speedway and Moroso Motorsports Park (West Palm Beach). Our display trailer has traveled over most of the US and Canada. Our car is built both to SCCA specs and FIA specs, and can race all over the world.


Why

Your potential clients pay attention to us, because what we do is interesting and high tech.

We combine our information with your information, so that these potential clients are educated and entertained while learning about your product.


How

ProEV offers a number of specific tools to get your message across. Which tools, and in what combination, will be specific to your needs.

You can either display with us, your brand in conjunction with our display, or as part of us, your product or service used by us.

In either case, we make your message an integral part of our message.

First, we add your message to our displays. This can mean the side of our cars, our web site, our caps and T-shirts, our presentation slides, etc.

This means that at all our exposures, you will get exposure. This includes races, interviews, trade shows, public events with racing, ecological, or technological themes.

In addition to the events that we will appear at as part of our mission of getting the word about EV's out, we will also display at specific events that you request. Here are some of the publicity techniques, we offer:

VIP track Days
Ride and Drive
Race Vehicle Static Display
Driver Presentations
Engineer Presentations

 


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